Do you want to know what’s strange? In fact, we are talking about an English journalist and essayist who, at the time – in 2003 – was director of Wired USA. long tail the book by Anderson used the term long tail to define a certain sales strategy which, within a business model based on retail sales, places greater importance on selling a large number of rare or even unique objects in small quantities rather than to the sale of a few but very popular products in enormous quantities .Well, yes, I know, it’s not exactly easy to understand when put that way, but don’t worry.
The long tail is easier than it might seem
The underlying concept is Sweden Telegram Number Data actually quite simple: all together, products that boast low demand can still cover an equal or greater share of the market than objects with high demand . The latter, in fact, are in great demand, but they are also. That he is neither few if compared to the multitude of objects which instead have a smaller demand. Do you want a practical example that is always used to understand the long tail mechanism? Well, think about Amazon . Maybe you might think that most of the revenues of the largest bookstore on the web – indeed, in the world – come from the sale of best sellers , from Stephen King novels to Gordon Ramsay cookbooks.
Well, you would be wrong:
The majority of this huge Romanian phone number database online bookstore’s profit comes from the sales of little-known, unobtainable and short-run books. amazon long tail sale Are you starting to understand what the long tail is and how it works ? Well! Now, therefore, we can go and see how the long tail principle applies to the world of SEO. Long tail and SEO According to the long tail principle , therefore, to make money you should not focus so. That he is neither much on best sellers as on niche books. But how does this concept translate into search engine optimization ? Simple: you have to learn to use the keywords that your users actually enter on the search engine when they actually want to purchase products or services in your sector. What does it mean? Let’s go back to the example of shoes.