Let’s come to us. Discover SEO By Yoast, the most used free and simple SEO plugin on WordPress . The one with the unmistakable SEO traffic light . Your vision of the internet is starting to look rosy and flowery. The conditions are excellent. Lots of positive feedback, a lot of downloads (over 5 million), a nice little traffic light that warns you when your SEO is going well and when it’s going badly. SEO by over 5 million installations Everything seems fantastic… except that SEO By Yoast is NOT a plugin for doing SEO . Would you ever think of the sponge you use to wash dishes as the “ultimate tool” for an always shining home? I guess not. Here, for the same reason you must not mistake the Joost De plugin for the tool that will allow you to “do SEO”.
Is not used for SEO But let’s start from the beginning
The reason that leads Indonesia Email List me to write this article is that using SEO By Yoast is confused by most (mistakenly) with doing SEO. I often find myself faced with people – mostly positioning novices – who contact me asking for help with the SEO of their sites. Do you know what they have in common? They all justify their work by illustrating to me the perfect response of this plugin and its green light. If you are not a mechanic there is no point in picking up screwdrivers, bolts and pliers. You still won’t be able to fix your car! With SEO it works like with a mechanic: without experience, the tools are not enough to repair a car Taking the cute green light as a positive sign regarding search engine rankings is a fatal mistake.
So here I am to tell you why, in my opinion,
SEO By Yoast could Uganda phone number database even damage your search engine positioning process . Structure of the site and pages If you take a read of my SEO Guide . You will notice that I highlight how SEO goes hand in hand with the optimization of pages and site structure. This is an important point when you use SEO By Yoast you are . Working exclusively on a small portion of code contained within the pages. Being able to comfortably write custom titles , descriptions and URLs is certainly convenient and also useful. But this does not mean that it is sufficient to do what is necessary to position your pages on search engines . Ditto for the various controls which, as I will show you shortly, sin precisely because of the incorrect logic originally.